A special event to discover the glam style of the brand.
Liu Jo inaugurates, with a special event, the new store in Naples – in Via dei Mille 57C-D: a new concept store where innovation and sustainability meet to offer much more than a simple shopping experience.
From the women’s and men’s collections to the jewelry line, passing through fragrances and even a Liu Jo Pets selection dedicated to four-legged friends, the new store embodies the distinctive spirit of the brand in all its variety and completeness, to meet the style and taste needs of each customer.
In addition, the new J Skin retail concept combines the most fashionable aspect with that of sustainability, thanks to the use of eco-friendly materials and practices throughout the environment.
Water-based paints, upholstery made from waste materials, completely recyclable coat hangers, fabrics and carpets produced from natural fibers: every detail has been taken care of to reduce the environmental impact without compromising the style and quality that characterize the brand.
One of the most fascinating elements of the new store is the Liu Jo monogram, which serves as a three-dimensional decorative element on the walls, pillows and carpets, creating a distinctive atmosphere. In addition, a curved led wall at the entrance captures customers’ attention with emotional video content that tells the various souls of the brand, while bars on the ceiling allow the display of the collections from above, ensuring a dynamic and engaging shopping experience.
The new store joins the other three Liu Jo stores in Naples and is certainly destined to become an essential stop for all fashion lovers in the Neapolitan city.
The official inauguration of the Liu Jo store, by invitation only, is scheduled for Thursday, April 18, from 6:30 p.m. to 10:00 p.m. Personalities from the world of entertainment will also be present during the event, including Teresanna Pugliese, Clotilde Esposito, Ludovica Coscione, Alessandro Orrei and Michelangelo Vizzini.
