2024
Eccellenze Italiane Projects becomes Exelite
The project is renewed with contemporary ambitions, an even broader and more global perspective, and a new organizational structure under the name Exelite.
History
Insight is the driving force behind the evolution of Exelite
The first spark is the idea of founder Marco Marchi, who created the Liu Jo brand in 1995 and made it successful in the premium fashion brand segment.
Thanks to the Italian flair for beauty and craftsmanship, the intuitions that followed led to the expansion of the business perspective through the establishment of vertical joint ventures on different product categories.
Lastly, the idea of creating an Italian Group of complementary realities that can strategically act in strong synergy and compete effectively in the global market.
This is how the Exelite group was born.
TIMELINE
2024
2024
2024
Joint venture for the Liu Jo Pets collection
The project evolves in the aggregative logic of Exelite after an initial collaboration on a commercial agreement with the start-up Me Pet
2023
2023
The NewCo Liu Jo Uomo is born
Liu Jo brand is consolidated through a new joint venture to develop the Menswear project.
2022
2022
ELI Factory is born
Within Eli Srl, is created Eli Factory, a production hub devoted to footwear focused on the luxury market thanks to its know-how in design, quality craftsmanship and made in Italy
2021
2021
EIH Logistics serving the Group
The company that deals with organizational, managerial and strategic processes in the logistics sector is born, with the aim of investing and supporting, through downstream integration, a key asset for fashion companies.
2019
2019
ECCELLENZE ITALIANE is born
The first acquisition is Blufin S.p.A., a company with more than 50 years of history, with an extraordinary reputation and value for Italy and the Carpi area, to which the historic fashion brand Blumarine belongs.
