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Founded in the '80s in Carpi and established as an emblem of Italianness, Blumarine has written the history of contemporary fashion as a protagonist on runways around the world. Today, strengthened by the value of its heritage, the company gains a new leap toward a contemporary and sustainable evolution.
OUR STORY
From the first decade of Blumarine brand’s success, the Blufin Group was founded in 1988, expanding its portfolio by creating the brands Blugirl, Anna Molinari and Miss Blumarine. The Group was acquired at the end of 2019 by Eccellenze Italiane Holding (today Exelite), with a vision to expand and establish itself on the global market. While respecting its origins, the idea is to harmonise Blumarine’s identity with the modern day, focusing on femininitỳ, seduction, and inclusion.
OUR PRODUCTS
OUR BUSINESS MODEL
The Blufin group,which includes Blumarine, Blugirl and Miss Blumarine brands, boasts a business model based on the enhancement of an extraordinary heritage of style and creativity and on the potential of an international business strategy that can rely on a distribution network in more than 50 countries through more than 300 points of sale, with 18 boutiques and single-brand shop-in-shops worldwide.
